Largest SAP-partner strengthens position in mid market with INSynQ

28 July 2021

The recent merger of Xperi, Serac and Asecom is further expanded with INSynQ. Together the four companies form the largest SAP partner for the mid market in the Benelux. With the addition of INSynQ, the group has a leading position in each of the software vendor’s three pillars: SAP S/4HANA, SAP Business ByDesign and SAP Business One. Investor Mentha Capital helps the successful SAP partners realize accelerated growth in Western Europe and enter new markets.

The joining of forces of the four companies is in line with developments in the market and the SAP landscape. The digitization of SMEs requires pragmatic partners that can offer a broad range of solutions and services. The new combination responds to this like no other. In recent years all companies have been awarded multiple times by SAP for their expertise, performance and growth. The new umbrella company name will be announced later this year.

Peter Ouëndag, managing director of INSynQ: “We’re very pleased to join this strong group of companies. There are major similarities in the culture, the people-oriented nature of the company and the strategy. I’m convinced that as a joint organization we can offer a successful future to our employees and serve existing and future customers even better with a strong portfolio.”

More than 200 SAP specialists
The merger of Xperi, Serac, Asecom and INSynQ increases capabilities in the SAP ecosystem and ensures that customers can continue to be supported throughout their whole lifecycle, regardless of the company size or preference for a cloud, managed or hybrid solution. With the inclusion of INSynC the company can respond even better to the growth in the SAP S/4 HANA and SAP Business byDesign domains. The new merged company consists of more than 200 SAP specialists with expertise in various ERP solutions and related applications.

Peter Geelen, managing director of Xperi: “INSynQ is a company we’ve been working with successfully for some time. The open and people-oriented culture fits very well with our working method. The specialist knowledge of the more than 50 consultants of INSynQ in the various areas of SAP S/4 and SAP ByDesign is a great addition and enables us to optimally serve our customers in the middle segment. With this we have realized three mature pillars for the three ERP lines of SAP, so we’re always able to offer our customers the best solution for the best price.”