Equestrian sports chain Epplejeck focuses on European growth with Mentha investment

9 June 2021
Expansion with new shops and online activities in multiple countries
Investor Mentha has entered into a partnership with Epplejeck, the biggest retailer in the Benelux for equestrian sports. This enables Epplejeck’s strong position to be further expanded in the Netherlands and Belgium and to other European countries by the rollout of stores and the strengthening of the company’s online activities.
Since its foundation in 2008, Epplejack has grown into the leading equestrian specialist in the Benelux with 16 superstores and a web shop with a European reach. The stores measure about 1,000 m2 and Epplejeck employs more than 300 people. The stores sell almost all supplies and accessories for both horse and rider under their own brands and external labels.
Jacqueline Freeke, founder of Epplejeck together with Adam Postema: “Things have really taken off in recent years, thanks in part to the efforts of our fantastic team. Our aim is to make all riders in Europe fans of our brands. Together with Mentha we can expand the number of stores where people are truly immersed in all things equestrian. In addition, we wish to expand our online activities to be able to offer the same experience digitally.”
Barend Rutten, partner at Mentha: “After football, equestrian sport is financially speaking the largest sport in the Netherlands, and Epplejeck plays a prominent role in this. We are impressed by what Jacqueline and Adam have achieved with their team and are excited to continue building together and provide the ultimate all-round shopping experience to ever more riders.”