Aiden is the leading SAP partner for the middle market in the Benelux. It is the only full service provider focused on delivering broad SAP product suites including Business One, Business ByDesign and S/4HANA with a fast, pragmatic and cost effective approach. The main activities of the group are migration, implementation, maintenance, managed services and cloud solutions. Aiden employs more than 250 SAP experts and have offices across the Netherlands. The company is among the top SAP partners in Europe and is an active member of SAP’s Premium Partner Council and has received many awards including fastest growing SAP Business One Partner EMEA North 2020, Outstanding Performance Award 2020, SAP Business One Partner of the Year Award 2020 and SAP S/4HANA Move Partner of the Year 2020.

Teaming up with great companies


Mentha is an independent private equity firm active in the lower end of the mid-market in the Netherlands, Flanders and Denmark. We invest in established, mid-sized and profitable companies with clear opportunities for growth along multiple avenues, such as organic growth, expansion in new markets or a buy-and-build approach. We have a significant amount of capital under management from a solid base of wealthy individuals and families and institutional investors with a long-term investment horizon. The entrepreneurial team of investment professionals, with solid financial and corporate business experience, likes to team up with management to jointly realize ambitious business plans.

What we do

Founded in 2006, the strategy of Mentha is to develop portfolio companies into stronger and larger companies with distinct strategic value. We pursue a generalist investment strategy and invest in a variety of established and traditional sectors with favorable growth and business development dynamics. Our portfolio companies and target companies hold sustainable positions in their value chain. We aim to take controlling stakes.
Investments fluctuate between 5 and 50 million euro equity per transaction in companies with EBITDA ranging from 1 to 25 million euro. Our companies have their head offices in the Netherlands or Flanders with branches in all regions of the world. Our deals are typically succession transactions of family businesses, corporate spin-offs or, incidentally, secondary transactions in management buy-out or management buy-in situations.

How we do it

Mentha aspires to be actively involved with the portfolio companies, acting as a pragmatic and involved partner to support management teams in executing ambitious business plans. We aim to build close partnerships between management and shareholder(s) by encouraging members of the management team to co-invest in the business. The team has gained significant insight and experience in many different industries and has access to an extensive network of industry experts. We endeavor to invest in non-discriminatory and equal opportunity companies and to exclude companies that do not strive to comply with responsible industry standards. We pursue responsible behavior in our portfolio companies, demanding management to develop strategies that incorporate social responsibility objectives.


Mentha’s team consists of 22 investment professionals who possess complementary skills, a strong entrepreneurial spirit and proven experience across diverse sectors. The investment team is supported by a Finance Director and Office Management. We are committed to pragmatic, responsible, energetic and transparent collaboration.

Gijs Botman – managing partner
Edo Pfennings – partner
Edwin Puijpe
Barend Rutten
Mark van Ingen – partner
Haran Sold
Dirk Vriend UK
Renee van Geel
Stijn Dietz
Tim van Swelm – Associate
Jenthe Braspenning – Associate
Ruben Stove – Investment Manager
Daniel de Leeuw
Koen Janssen
Beatrijs Goeman Borgesius
Tim Gabel
Marco Broekhuizen UK
Inga Petersen
Stefanie Landman
Jacob Bergenholtz
Lars Thorsgaard Jensen
Peter Johansen
Daniel Schandorff Nielsen


Our portfolio of investments consists of a range of companies in different life cycles across multiple industries.

Petite Amélie
Bright River
Touch Network
Rapid Circle
Van Vulpen
InSites Consulting
Dijk Natural Collections


Customs Support
Light & Living
Veenhuis Machines
Jomo Fashion
Optimum Group



Mentha consistently strives to achieve a sustainable impact in its business operations. We invest in, build and expand our portfolio companies while devoting due care and respect for our planet and the people that live on it. That’s why we pledge 7.5% of our company’s annual profit to charity, and commit to an integrated environmental, social and governance (ESG) policy for Mentha and its portfolio companies. More…


Online retailer Petite Amélie opts for growth acceleration in collaboration with Mentha

Online retailer Petite Amélie opts for growth acceleration in collaboration with Mentha

Jun 30 2022

Mentha is entering into a partnership with Petite Amélie, an online player in children’s furniture, toys and related accessories. Together with Mentha,…

Mentha enters the Danish market

Mentha enters the Danish market

Jun 08 2022

Mentha is excited to announce its entry into the Danish market by joining forces with Jacob Bergenholtz, Lars Thorsgaard Jensen, Peter Johansen…

Zibber acquires Topr thanks to collaboration with Mentha

Zibber acquires Topr thanks to collaboration with Mentha

May 20 2022

Takeover makes Zibber the largest player in real estate presentation Zibber, specialist in real estate presentation and related services to real estate…

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Nieuwendammerdijk 538
1023 BX Amsterdam
The Netherlands
T +31 (0) 20 63 63 140

Avderødvej 27C
2980 Kokkedal
T +45 24 64 32 34